E-Commerce
Managing and maintaining the product catalog for the e-commerce store. This includes adding new products, updating existing product information, and ensuring that all product information is accurate and up-to-date.
Working with the design team to create visually appealing product listings and marketing materials. This may involve creating product graphics, banners, and other design elements.
Collaborating with the marketing team to develop and execute effective marketing campaigns for the e-commerce store. This may include email campaigns, social media campaigns, and other marketing efforts.
Analyzing sales data and customer feedback to identify trends and opportunities for improving the store's performance.
Managing relationships with vendors and suppliers to ensure that product inventory is well-stocked and that the store has access to a wide range of products.
Overseeing the development and implementation of new features and functionality for the e-commerce store, such as a personalized product recommendation engine or new payment methods.
Collaborating with the IT team to troubleshoot and resolve technical issues related to the e-commerce store.
Staying up-to-date with industry trends and best practices in e-commerce and online retail, and incorporating this knowledge into the store's operations and strategy.
Developing and implementing social media strategies that align with the company's business goals and objectives.
Managing the company's social media accounts, including posting updates and engaging with followers.
Monitoring and analyzing social media metrics to track the success of campaigns and identify areas for improvement.
Collaborating with the marketing and content teams to create compelling, shareable content for social media platforms.
Running paid social media campaigns and analyzing their performance to ensure that they are effective and provide a good return on investment.
Keeping up-to-date with industry trends and best practices in social media marketing, and incorporating this knowledge into the company's strategies.
Collaborating with other departments, such as customer service, to ensure that social media inquiries and complaints are properly addressed.
Identifying and engaging with influencers and other key figures in the company's industry to increase brand visibility and reach.
Participating in industry events and conferences to stay current on social media developments and network with other professionals.